How to place an ad in PetMate
Step by step: advertiser card, campaign, review, launch and report. The free “Test” plan applies until 1 January 2027.
On this page
What you need
A PetMate account, advertiser details (brand name, legal form and registered name, INN, a contact person and email, a website), a JPEG, PNG or WebP image and a link that starts with https://.
Steps
- Open “Profile” → “Settings” → “Advertiser cabinet”.
- “Advertiser” tab: fill in the card. Choose the legal form (sole proprietor or self-employed), enter the INN (10 digits for a company, 12 for an individual). If you advertise through an agency, fill in the “Intermediary” field.
- Tick “I accept the advertising offer” and tap “Send for review”. Every advertiser is checked manually. While the review runs, you can prepare campaigns as drafts.
- “Campaigns” tab → “New campaign”. Go through the steps: “Ad”, “Where to show”, “Who to show to”, “Period”, “Preview” (details on placements). The draft saves itself.
- Tap “Send for review”. Every ad is checked before it is shown.
- Follow the status: “Under review”, “Approved, registering” (the ad is entered in the ad register and gets an erid), “Running”.
- Campaign tab → “Report”: impressions, clicks and hides for the last 30 days.
Rules
- Every ad is shown with the note “Ad”, the advertiser’s name and the erid number. This applies to free impressions too.
- If you change the text, image or link after approval, the change goes to a new review. The previous version keeps running meanwhile.
- If you change the name, INN or legal form, the advertiser returns to review.
- Advertising the sale of animals is not allowed.
- A rejection comes with a reason, for example: “The ad is misleading”, “Third-party rights are violated”, “The page behind the link does not match the ad” or “This category is not allowed”.
The “Test” plan
Until 1 January 2027, 00:00 Moscow time, placement costs 0 ₽. Paid terms are described in the advertiser offer. The “Orders” tab is view-only: the operator creates orders when needed.