Ad placements and targeting
Where ads appear in the app, how to choose species and territory, and how people see them.
Where ads appear
- Card in the feed: between animal cards.
- Banner above the feed: at the top of the feed.
- Block on the animal page: under the description.
- Side column: on wide screens next to the feed.
For each campaign you choose one or more placements.
Who to show to
- Animals: choose species. If nothing is chosen, everyone sees the ad. If species are chosen, in the feed the ad goes to people whose feed filter includes such a species or who have an animal of that species. On an animal’s page the species of that animal counts. When the species is unknown, the ad is not shown.
- Territory: cities, or “Around a city” with a radius of 5 to 500 km. To show across a whole region or the country, write to the operator.
How people see it
An ad always carries the note “Ad”, the advertiser’s name and the erid. It has a “Hide” button. Demonstration ads are labelled “Demo ad”. Promoted animal profiles are a separate thing: they are labelled “Promoted” and are not brand advertising.
Categories
Food, accessories, veterinary care, pet shop, grooming, pet boarding, training, pet insurance.
Statistics
The report counts only real people: test and demo traffic is excluded. Groups under 10 impressions are merged into an “Other” row to protect people’s privacy. The advertiser gets no data about specific people.